My Client, a leader in the digital, social media and marketing automation sector, based in Midrand, JHB, are in the process of recruiting for a Marketing Optimisation Manager to join their vibrant team.
ABOUT THE ROLE
The purpose of the Marketing Optimisation Manager is to scale traffic profitability via content and distribution channels, generating ideas, conceptualizing and end to end execution of growth hacks with the objective of generating higher revenues. The Marketing Optimisation Manager is responsible for testing and executing these programs and also focus on creating work processes that can be routinely tested with measurable results
Conceive of and measure digital, social media, marketing automation, and e-mail distribution campaigns that build brand awareness and drive product sales across multiple markets.
Conduct A/B tests and analyse results to optimise your marketing campaigns
Own the SEO strategy and execution. Lead SEO audit of current assets and recommend architecture, process and content improvements. Implement SEO, PPC and ASO (App Store Optimization Marketing) best practices across all content
Oversee digital media planning & buying process from campaign initiation through final delivery of campaign metrics
Execute marketing campaigns using 3rd party campaign management platforms such as AdTech, Google DoubleClick Google Adwords (SEM/Display/Video), Facebook, Twitter
Responsible for keyword and ad copy builds, campaign implementation, optimization, reporting and ongoing accounts maintenance of Paid Search (SEM) campaigns.
Track digital media campaigns, website analytics, and metrics on a daily basis.
Manage digital media budgets & billing for programmatic media and other digital media-related costs.
Manage lead generation campaigns through various digital marketing channels
Drive new customer acquisition through email marketing, influencer marketing, content marketing, video marketing, FB ads, etc
Qualifications and Experience
Relevant BA Degree in digital marketing
A minimum of at least 3 years' experience in digital marketing and previous experience at a tech/start-up/growth business an added advantage
In-depth knowledge of various social media platforms, best practices, and website analytics
Those with experience in the mobile digital entertainment industry would be at a distinct advantage
Highly skilled in SEM, SEO, PPC, Google AdWords, Google Campaigns and can bid intelligently on keywords
Highly creative with excellent analytical abilities
Outstanding communication and interpersonal skills
Up-to-date on the latest trends and technologies in digital marketing