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Marketing Manager (Branding / Software Solution / Photoshop / Salesforce)  

Johannesburg, Gauteng
Marketing Manager (Branding / Software Solution / Photoshop / Salesforce) – Johannesburg,  South Africa
Reference Number: 058 2611 RR
Job Description:
This role is responsible for the execution of marketing activity in the Africa region. Working closely with the Regional Manager to meet the achievement of African sales targets, the incumbent will plan and execute all African marketing activity in line with corporate strategy.
  • Input to and implement consistently globally decided brand plans to deliver consistent messaging across the business in the region
  • Input to and support evaluation of effective branding activities including conference attendance/investment in the region
  • Propose and manage Africa specific marketing budget and associated processes in conjunction with Regional Manager, Head of Global Marketing and Finance
  • Provide country specific relevant content for the intranet
  • Deliver as required lead generation activities to drive stated sales targets
  • Manage country level lead tracking process, monitor Customer Acquisition Cost per channel and provide recommendation to improve processes and metrics
  • Manage and track lead generation and close rates in the region
  • Support delivery of customer journey and customer segmentation analysis as directed by Head of Global Marketing
  • Input to the product release cycle for external releases to the market with effective messaging and promotion
  • Monitor competitor activity in local market and propose country specific effective positioning and differentiation strategies across the product range
  • Input to the key selling points for each product line as required and proposed local campaigns to support sales team initiatives
  • Develop local client case studies reference material
  • Deliver strong relationship with key local press and industry bodies for the promotion of business products and messaging
  • Deliver consistently and effectively messaging for the business
  • Some travel may be expected to travel (domestic and international)
  • Other tasks as directed by your manager(s)
Requirements: Qualification and Skill
  • 5-8 years product marketing experience
  • 3-5 years’ experience in mining industry desirable but not essential
  • Degree qualified
  • Proficient using Microsoft Word, Excel, and PowerPoint
  • Proficient in using Salesforce
  • Proficient in Adobe software (Photoshop, Illustrator, InDesign)
Benefits and Contractual information:
  • Permanent Employment Contract
  • Competitive annual package
If you wish to apply for the position, please send your CV to Ruan Roodt at rroodt@camining.com
Please visit www.camining.com for more exciting opportunities.
Ruan Roodt
Senior Consultant
CA Mining
CA Mining will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.
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