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Head of Marketing Partnerships - (Sponsorships / Brand Management) – Senegal

Dakar, Senegal
Reference: LIP

A major sporting league expanding to the African continent is currently in search of a Head of Marketing Partnerships, who will be responsible for managing local/regional marketing partners. This position calls for someone with strong client-servicing and relationship-building skills. The ideal candidate will be a problem-solver and someone who can identify and deliver value to marketing partners.

Responsibilities:
  • Manage and service marketing partners with a focus on upsell opportunities
  • Serve as day-to-day contact on partnership matters ranging from contractual deliverables to activation strategy
  • Manage day-to-day partner activation processes including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking
  • Execute on full life-cycle due diligence and deal-memo process internally
  • Weekly follow up with global account teams at global HQ to pitch regional partnership opportunities
  • Generate and present marketing partner reports to assess partnership ROI.  Execute against partnership goals and success metrics, implement a measurement system and plan for monitoring effectiveness and providing regular reporting
  • Build effective working relationships and strong consensus with key constituencies including: sub-departments within Global Partnerships, Events, Media (Broadcast and Digital), Content, Public Relations, Legal, Licensing, Social Responsibility, Team Marketing & Business Operations, League Operations, Player Marketing, and Entertainment
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies
  • Manage budgets and expenses for marketing partners including assisting in the annual budget planning process; this includes fluency in our financial reporting and pipeline management system
  • Provide partnership expertise in the comprehension of contractual elements and understanding of partners' marketing/business goals, objectives, target audience and competitors
  • Assist in global coordination of partner benefits at international events
  • Support in identification of areas of opportunity and develop upsell proposals for partners throughout the season
  • Has ownership of small/medium accounts with some autonomy
  • Responsible for the tactical fulfillment of contract requirements
  • Develops and maintains favorable relationships with new and existing partners
 
Requirements: Qualification and Skill
 
  • Strong understanding of sponsorship activation including events, media, marketing rights, content.
  • Minimum of 7 years of professional experience in relevant field (marketing, advertising, account management, or brand management)
  • Proven negotiation/sales skills and experience
  • Prior experience supporting internal and external relationships, developing presentations and thinking creatively, a strong plus
  • Bachelor’s degree in Business or related discipline
Please apply directly, by clicking on the Apply Button and visit www.caglobalint.com for the latest CA Global jobs.

Lizette Pienaar
Recruitment Associate
CA Global Finance


CA Global will respond to short-listed candidates only.If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.
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