Marketing & CSO Manager (Healthcare / Network / Budgets) – Cape Town, South Africa

Location: Cape Town, Western Cape, South Africa
Date Posted: 31-07-2018
Reference Number: GBB

Job Description: 

An opportunity for a Marketing & CSO Manager has become available in Cape Town.

Responsibilities:
 
  • Marketing
    • Accept ownership of hospital network marketing strategies and relevant plans for all business facilities and subsidiaries.
    • Establish support structures and services between referring and consulting doctors and specialists.
    • Relationship management with doctors, receptionists, as well as monitoring the co-ordination of the CPD programmes.
    • Providing informed inputs towards the management of the marketing operational budget.
    • The position will have a direct focus on market share increase and competitor analysis, utilising all forms of media and interaction (i.e meetings, doctor visits, industry know-how etc)
    • Responsible for the marketing and promotion of the business group to supporting GP’s, Specialists and the general public.
    • Dealing with all external media partners i.e radio, TV, digital and print media.
    • Ensuring that a positive image of the business is actively promoted with all relevant stakeholders as well as the broader public.
    • Maintain a favourable brand reputation online as a reliable, trustworthy and efficient private hospital group.
    • Liaises closely with Client Doctors, Medical Professionals etc. to implement troubleshooting initiatives.
    • Liaise and attend to various external users and meetings (i.e. CME’s meetings, General Practioners and Specialists).
  • Specialist Recruitment
    • Proactive, extrovert, who can also work within a challenging and structured environment.
    • Understanding of the role of specialists within hospitals and in the industry.
    • Knowledge of the various specialist training programs, for all relevant specialties.
    • Having the ability to engage with specialists.
    • Understanding the various structures that can be used to recruit specialists.
    • Industry knowledge is vital.
    • Network of specialists and related contacts.
    • Understanding how to set up a specialists practice.
    • Ensuring that a new specialist is fully acquainted with the workings of a private hospital.
    • Understanding medical aids structures and networks.
  • Doctor relations
    • Specialists Recruitment for the business.
    • Management of the interaction with General Practitioners
    • A Practice establishment plan for new doctors is implemented and monitored.
  • Building and maintaining relationships
    • Build and maintain current GP database and networks.
    • A system is implemented to ensure that doctor referral patterns/statistics is maintained and communicated.
    • Events are based on doctors’ need assessments and utilized as networking opportunities between general practitioners, specialists and their staff.
    • Build and maintain relationships with other role players within the Healthcare industry.
    • Build and maintaining relationships with the various service providers and media channels e.g. Newspaper, Radio.
    • Use online platforms to build relationships with stakeholders
  • Public Relations
  • Assistance is provided in the execution of crisis
  • communication plans.
  • Media responses are formulated as per set requirements.
  • Publications are monitored to ensure that the brand is upheld according to standards.
  • Monitor what is said about the business online and respond to posts appropriately
  • Communication Publications
    • Effectively and strategically share content online to maintain a favourable reputation online, through pre-planned content marketing campaigns
    • Ensure content is compiled for internal and external publications.
    • English and Afrikaans articles are edited, translated and proof-read as required.
    • Assistance is provided with layout and coordination of publications.
    • Interviews are conducted for articles & airing and publishing when required in various platforms.
    • Business TV episodes are produced and maintained to comply with set communication standards.
    • Business specialist photo database is developed and maintained.
  • Financial Control
    • Operational and capital budgets are prepared and managed.
    • Provide metrics to show the ROI of marketing expenditure
  • Patient Satisfaction Analysis
    • Monitor the daily complaints at every hospital.
    • Compile the weekly stats from the on-line system (graphs etc) and the outstanding complaints to the Executive and each Hospital Manager and Department (Catering, maintenance, housekeeping, nursing, reception etc).
    • Compile a monthly trend analysis (graphs etc) regarding the patient complaints per hospital & department.
  • Auditing of Patient Value Add registers - Doing monthly audits on the value add registers submitted by the Client Services Officers.
  • Evaluation - Conducting the Client Service Officers evaluations bi-annually.



Requirements:
  • A relevant tertiary qualification is required
  • Driver’s license and ability to travel
  • Experience in a marketing management position.
  • Experience in the healthcare industry would be highly advantageous.
  • Must have experience in all aspects of developing and managing marketing strategies.
  • Experience with the recruitment of medical specialists, as well as setting up a specialist practice.
  • Have an understanding of online platforms, such as social media.
  • Computer literacy including MS Word, Power Point, Outlook and Excel. Experience in using Publisher will be advantageous.
Please apply directly, by clicking on the ‘apply button’ and visit www.caglobalint.com for the latest CA Global jobs.
 
Greg Beeby
Recruitment Consultant
The CA Global Group
 
Should you not receive a response in two weeks, please consider your application unsuccessful. Your CV will be kept on our database for any other suitable positions.
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